I went to the grocery store and bought healthy foods. I did notice that there was an absolutely horrible
promotion on the frozen aisle though. This store likes to have coupon deals every week on various items through the store. There were some coupons hanging there that said if you bought 5 healthy choice frozen dinners, that you got a FREE tub of their store brand ice cream!
What was that all about?
I think it's horrible, They are seriously going to cause people to fall off the wagon with this one. Maybe it's good marketing, after all maybe people who are dieting might be craving ice cream and fighting the battle of willpower not to get it, but then they will see this coupon and not be able to pass it up, or maybe after eating the low calorie dinners they will think that they 'deserve' the ice cream or that somehow the ice cream won't hurt them because the other stuff they ate was relatively healthy.
However, to me this is bad because it's sabotaging the diet.
They could have, if they wanted to do a promotion like this, given a low fat or low calorie alternative ice cream product like sugar free fudgsicles which are only 40 calories (and which I enjoy sometimes) but no, this was a free tub of the high fat, sugar packed regular ice cream.
I'm glad I wasn't that tempted, but it made me kind of angry on other people's behalf.