I know what you mean! I have quit making the "announcement" about trying to lose weight to the "group" of friends. Instead, I picked the one that is the great encourager to confide in. She doesn't ask how I am doing so "if you fall off the wagon again" because we all do from time to time. Instead, when I send her a progress report. She cheers and is full of the things I need to hear.
BTW, love Fitday for the tracking! I think it has become my new addiction! It was suggested to me by the nutritionist in the program I am doing. Love, love, love it!!
Good luck on your journey!