I buy brown basmati rice in bulk from my local co-op. I like the slightly nutty taste and interesting texture. Each variety of rice has different flavors, so some of it is just trial and error to find out your preferences. Buying in bulk helps a lot for this -- you can buy just enough to try it once!
When I'm on the road for work, I buy the frozen packages of steam-in-the-bag brown rice from Birds Eye. Its pretty good, easy to prepare and only has one ingredient (score one for whole foods!). All you need is a microwave and 3 minutes.
Here's link to a previous thread (from this past fall) that may help with some preparation ideas and so forth -- Brown Rice