3 tips that have helped me:
When given a choice of beverage sizes always get a small. I find that I get a craving for a latte, frozen drink etc and getting a small always satisfies that craving. A larger size gets consumed because I bought it but I also consume extra calories!
Buy good quality chocolate, preferably in small square portions or similar and I allow myself that little bit every night. Chocolate craving during the day, I can put it aside because I KNOW I have a great piece waiting for me in the evening :-) I really don't get as many of those hard to control chocolate cravings as I used to since I started doing this.
Measure; get a food scale (it's worth the $, not really all that much) and use your measuring cups.