Mine's been on the books for a while and is Jan 24. I don't think it's so much the fear of discomfort that keeps people away; I think it's the inconvenience...one more thing to put into busy lives. That's not an excuse, but I understand it. If work is busy, I often don't think twice about bumping a doctor's appointment for myself. I'm better now than I used to be, thank goodness, but there's always room for improvement.
And now that you don't have to be perfect, you can be good.