Originally Posted by 1dwing
Oh, he's doing it for the business. He stated in one video he will not be working out during the loading phase.
Exactly, then once he starts cutting and working out everyone will think that his diet plan and workout program is the ultimate one. He clearly knows what he's doing but isn't he a personal trainer. They don't train people for free. If he didn't think that he could quickly turn it around and that it would have a positive effect on his business, I doubt that he'd do it. That's just my opinion. I could be wrong, I'll have to look at his videos later.