I think this is the diet that Whole Foods features. They send you e-mails that explain different aspects of the diet over a few weeks' time to introduce you to the concept and give suggestions. I got the e-mails but didn't want to switch my Weight Watcher/fitday habits over to something else. However, I can see that you can do WW (most fruits and vegetables are 'free' in WW) and this diet, too. So, I'm glad I kept the e-mails.
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