I think my friend was calling this God's Country. I went online and couldn't find anything related to that, but this is the same ideal and I can say that it works lovely. I've been losing 4-6 pounds a week with working out 5 days a week.
It is hard cutting out the white rice and pasta, but it works for weight loss tho'. Also its hard in that you have to prepare your food often to help avoid processed foods.