And of course you should check out the promotions like "buy one get one free" or something like that. I mean that's obvious but as it is something usual sometimes you overlook it. 69.50% of the Americans wouln't say that sales or promotional incentives (like coupons) make a product feel lower in quality, like I found out here, on some facts and statistics about the food shopping behavior
. And I guess that's how you should think about it as well. I say that because I sometimes notice that I think like: "That's cheaper? Must be lower quality."